CycloTouring BC Workshop 2014 - Program for Businesses

October 17, 2014 at 8am - 4pm
Harbour Towers Hotel
345 Quebec St
Victoria, BC V8V
Google map and directions
Jack Becker ·

Rekindle your Local Retailing Economy - CycloTouring

CycloTouring is a growing market globally that the Province of British Columbia is not benefiting from.  Campaigns for increasing cyclotouring actually are marketing initiatives for significantly expanding the customer base for local retailers in municipalities that these cyclists pass through.

What is cyclotouring? What is the market? Who are the cyclists? How to attract them?

The Workshop will address the Target Market; the Customer; the Product; the opportunities in BC; the retailing business that benefits; retailers preparing for cyclotourists; mapping for increased exposure to the cyclotouring customers; the BCCC's CycloTouringBC Program and its services for businesses.

Business-Package Registration includes:

Session 4 - Businesses and the CycloTouring Market

a session open to retailers, businesses, business organizations, and tourism organizations


VideoReporting:  Impact on Local Retailing; Organized CycloTours

Session 1 - the Global CycloTouring Scene

Session 2 - the Regional Engagement Program

Section 3 - Storytelling – How to; Anxiety Free   

Section 5 – Research and the BCCC CycloTouring Report

Section 6 - Mapping –Documenting CycloTouring Routes and Destinations 

Full Program - Friday and Saturday

Who Should Attend the Workshop?

  • Retailers, Accommodation Providers, Businesses, including tourist–focused businesses
  • Business and Tourism Organizations
  • Consultants

Register for Saturday afternoon Regional CycloTouringBC Workshop - Mapping of Routes and Destinations by the BCCC here.

CycloTouringBC Program for Business Oct. 17

$150.00 Regular$150.00 Regular
$125.00 BCCC Member$125.00 BCCC Member
$25.00 Late Registration Charge after Oct. 15$25.00 Late Registration Charge after Oct. 15
Become a Member to receive the discount.
If you are a member, sign in with Facebook, Twitter or email to recieve the discount.

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